Search Engine Marketing

There is a unique difference between SEO and SEM. SEM is basically a form of digital marketing which involves promotion of websites and blogs aimed at increasing their visibility in search engine results pages (SERPs) and this is through paid advertising. Though SEM may incorporate SEO which helps in optimizing of digital content to achieve higher digital signals and rankings, SEM may be also implemented without it. With SEM, we focus on pay per click ads with our partners ie, Google Ads, Bing Ads and Yahoo Ads to achieve and reach the targeted audience. All our SEM campaigns are tracked and monitored to ensure quality and quantity of clicks vs expenditure. We then further share on a regular basis search analytics and web analytics with our clients as a way to keep transparent but also to let them now know of what’s happening back door. Feel free to contact us for a custom quote. We listen to individual client needs and this enables us create and execute campaigns targeted to meet their needs.